As a socially responsible organisation, we believe in using business as a force for good to balance profit with purpose. Leveraging the power of business for maximum positive impact, we aim to build a more inclusive and sustainable ecosystem. We want our jewelry to last a lifetime, but the earth to last longer.

We believe being sustainable is not a destination, it is a journey of continuous improvement. The brand uses responsibly sourced gemstones and conflict-free diamonds. We continuously evaluate our processes; from material sourcing, jewelry fabrication, recycling and reducing waste to being mindful at work and in our personal lives.

To help guide us, we strive to follow the criteria set by The Jewelers Vigilance Committee and The Responsible Jewelry Council, the world’s leading standard-setting organizations for the global jewellery industry.